Da Bird Feather Wand
A rod, a string and a feather lure that spins in the air and sounds like wings. Known for waking up cats that claim to be bored of toys.
New cat starter kit
What to have in the house the week a cat or kitten arrives.
ChomChom Roller
A reusable roller that pulls hair off sofas and duvets into a small chamber. No sticky sheets, no batteries. A practical gift for anyone with a cat and a dark sofa.
Sleepypod Mobile Pet Bed
A round carrier that unzips into an everyday bed, so the carrier is somewhere the cat already sleeps and not the thing that means the vet. It straps into a car seat.
Ultimate Cat Scratcher Lounge
A curved slab of dense cardboard that is half scratcher, half bed. Flip it over when one side is shredded and get a second life out of it.
Total Cat Mojo
Jackson Galaxy's guide to why cats do what they do and how to set up a home around it. The book to hand someone the week they adopt.
Catit Flower Fountain
A small drinking fountain with a plastic flower on top that turns the stream into a bubble or a trickle. Cheap, cheerful and a common first fountain.
Litter Genie Plus
A slim pail that seals scooped clumps inside a continuous bag, so you stop walking to the outside bin after every scoop. Unglamorous, and the upgrade most households notice first.
Calming Donut Bed
A round, deep, shaggy bed with a raised rim to curl against. It is machine washable, which matters more than the photos suggest.
SmartCat Ultimate Scratching Post
A tall, heavy sisal post that lets a cat stretch to full length without it tipping over. The boring classic most sofas would vote for.
Tower of Tracks
Three stacked tracks with spinning balls that cannot be knocked out and lost under the fridge. Works for one cat or several at once.
Sticky Paws Furniture Strips
Clear double-sided strips for the corner of the sofa. The idea: cats dislike the tacky feel and take their claws elsewhere, ideally to the post next to it.
Original Deluxe Carrier
The soft-sided carrier people picture when they think of one: mesh panels, top and side entry, and a frame that flexes to fit under an aeroplane seat.
Self-Cleaning Slicker Brush
A fine-wire brush with a button that retracts the bristles, so the collected hair falls off in one sheet.
Two Door Top Load Kennel
A hard plastic carrier with a door on the front and another on the roof, so a reluctant cat can be lowered in from above.
Stain & Odor Eliminator
An enzyme cleaner for accidents on carpet and upholstery. The sort of bottle cat households keep under the sink.
World's Best Cat Litter
A clumping litter made from corn instead of clay. Lighter to carry and low on dust, and the maker says it can be flushed where local rules allow.
Double-Layer Litter Mat
A two-layer honeycomb mat. Litter falls off paws through the holes and collects in the pocket underneath, where you pour it back into the box.
Skitter Critters Catnip Mice
A pack of small soft mice filled with catnip. They disappear under furniture at a steady rate, which is why they come in multiples.
Cat Cave Bed
A soft hooded bed that can be worn as a cave or squashed flat into a cushion.
CritterCord Cord Protector
Clear, citrus-scented tubing that slips over lamp and charger cables to discourage chewing.
Metal Litter Scoop
A solid metal scoop that does not bend, snap or hold on to clumps. A small thing you use every day for years.
Churu Lickable Treats
Tubes of pureed treat that cats lick straight from the packet. Widely used as a bribe for nail trims, carriers and pills.
Cat Vest Harness
A padded vest harness with two adjustment points and a lead clip on the back. A common first harness.
Waterproof Food Mat
A silicone mat with a raised lip that goes under bowls and fountains and catches the splashes.
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